Teens and tweens (11-18)
I've done some questionnaires and given them to a few different teens and tweens 8 all together) and basicially through that I have found that the majority of the websites they like and they visit on a regular basis are Facebook, Hotmail and video games sites. So I think it's safe to draw the conclusion that teens and tweens are interested in new media that can a) entertain them and b) keep them connected to their peers.
HERE'S THE QUESTIONAIRE:
1. What is your age:
2. How often do you use the internet?
3. Favorite music and/or band right now?
4. Favorite movie right now?
5. Favorite thing to do on the weekend?
6. Which 3 websites do you visit most often and why?
7. Do you follow any blogs, if so, which ones?
8. Do you feel the need to eat healthy? And why or why not?
9. Have you been informed about healthy eating and if so, who taught you the most about it?
10. What’s your favorite snack?
11. Do the majority of the kids in your school eat healthy or unhealthy?
12. If you had a choice between a banana, an apple, an orange or any kind of candy, which would you pick and why?
13. What comes to mind when you think about bananas?
14. How many computers are in your home?
15. Do you have a cell phone?
Characteristics of Target Market:
-This group has a strong interest in what their friends are doing and what friends think is cool
-This group doesn't have a lot of spending money but does have time
-This group is very technologically saavy
-All surveyed have at least one computer in the house and access to a cell phone
-Most don't have an interest in eating healthy even though they have been informed about healthy eating
-Fav websites: Facebook, Hotmail and video games sites.
COMPETITION: All other food and candy
COMPETITION RESEARCH:
The competiton for other fruits is pretty much nothing. From my research, the only new media I could find were poorly designed fact sites that only offer textbook info and that is all. The main competition comes from Candy. There is a big market for candy and candy manufacturers have websites that are not only engaging but well designed. Most of the sites are bright and vibrant to match their packaging and get peoples attention.
Heres is an apple site I found. Nothing to look at and searching through here looks like it would be tourturous.
Heres the Cadbury sites for their chocolates. Its branded well and it targeted not only to kids but parents as well. They have games for kids, cards to send and lots of interactivity.
BANANA RESEARCH:
Besides the fact that bananas are healthy, which we all know, the most important fact I found while researched THE BANANA is that in 20 years or so, the bananas that we know and love will be gone. The species we know cannot be sustained so they will have to be replaced with another variety of banana in the future. One that wont taste exactly the same and will most likely have seeds. This may be a key to the selling point of bananas.....get them while you can.
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