Banana Blog
Create a banana character that teens can relate to. A banana that has a personality and his own daily life struggles at school etc. This banana (lets call him Fred) has a blog with tons of cool stuff for kids to explore plus it also tells kids about his life, historically and whats going on now. This would create a story around the banana that kids might get into. Freds favorite games like Grand Theft Banana plus he has a band so some of his videos. Rather than tell kids heres why to eat healthy, it will be more about learning about Fred and his life and in turn kids will learn about the banana. There would be places to chat with Fred, share ideas, comment on his postings and send Bananagrams to your friends.
CONCEPT #2
Banana Art Movement
The idea behind this is to create awareness about bananas by creating a new media site that invites artists and kids from around the world to submit their art and packaging ideas to THE BANANA COUNCIL is hopes of it being picked. The site would be art driven. Showing new packaging for bananas from guest artists as well as downloadable stickers to put on your banana and personalize it. The goal would be to get kids looking and engaged in the art and artists with the whole concept behind all the artistic creation being bananas. This gets kids not only thinking about bananas but also helps them think more creatively and gives them a chance to design their own creations before eating them.
CONCEPT #3
Banana....Get them before they're gone
The idea behind this is to emphasize the fact that the bananas we know and love will be gone in 20 years. Get awareness of this fact and get kids to use them while they are here.
CONCEPT #4
What Do You Do With Your Peel
The idea behind this is to get kids to upload videos and images of how they reuse the banana peel. The ideas could be endless. Have an interactive community and a social networking site that is based on usage for banana peels.
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