Banana is Fuel Logo

So from the basic concept of BANANA IS FUEL we have distilled down to the basic visual of a banana as a battery. This way, user and athletes can pick up and banana visually and gain energy. This also gives the audience an immediate visual cue to the main concept that BANANA IS FUEL.

I wanted a very simple graphic logo that could be spanned across different media and could be easily implemented on any media. Also it was important that is be easily remembered and identified as our campaigns logo.

We also created a short and to the point tagline that can be shown with the logo at all times.