Ive storyboarded how I want our commercial to flow. The mood and theme would follow closely to our posters and our website.
Thursday, October 16, 2008
Banana is Fuel Commercial
Another way to implement and saturate our BANANA iS FUEL message to our audience is commercials. We would air these during prime kids and teens show slots.
Ive storyboarded how I want our commercial to flow. The mood and theme would follow closely to our posters and our website.
Ive storyboarded how I want our commercial to flow. The mood and theme would follow closely to our posters and our website.
Banana is Fuel Poster Campaign
Another implementation of our campaign would be a series of posters that we could coat the city with to get some intrique going about our campaign and get people wanting to know more (a la The GameKillers, go to website to find out more and figure it out).
Initial Sketches:
Implementation of Idea to Actual Artwork:
Initial Sketches:
Implementation of Idea to Actual Artwork:
Banana is Fuel Website
Eugene is working on the front end and gaming portion of the website. I am working on the concept of a blog on our website that would included training tips from pro athletes as well as teen athletes. Is would be an open discussion area in which kids and teens could discuss athleticism and get tips from their favorite stars.
Here are some sketches on how to implement that:
Here are some sketches on how to implement that:
Banana is Fuel Logo
So from the basic concept of BANANA IS FUEL we have distilled down to the basic visual of a banana as a battery. This way, user and athletes can pick up and banana visually and gain energy. This also gives the audience an immediate visual cue to the main concept that BANANA IS FUEL.
I wanted a very simple graphic logo that could be spanned across different media and could be easily implemented on any media. Also it was important that is be easily remembered and identified as our campaigns logo.
We also created a short and to the point tagline that can be shown with the logo at all times.
I wanted a very simple graphic logo that could be spanned across different media and could be easily implemented on any media. Also it was important that is be easily remembered and identified as our campaigns logo.
We also created a short and to the point tagline that can be shown with the logo at all times.
Banana is Fuel Campaign
Eugene and Kellys Campaign Strategy
Campaign options
1. Image of recharging/refueling from a banana.
2. Shock & Awe, Crash & Burn
3. anything else that may develop
I am following these areas of the campaign
1. Preliminary logo
2. Posters
3. Commercial
4. Blog
Eugene is following these areas of the campaign
1. Web intro
2. Online game (associated with some sort of theme)The concept behind the whole campaign is BANANA IS FUEL
Eugene and I discussed what we wanted for our Campaign Strategy:
Campaign options
1. Image of recharging/refueling from a banana.
2. Shock & Awe, Crash & Burn
3. anything else that may develop
I am following these areas of the campaign
1. Preliminary logo
2. Posters
3. Commercial
4. Blog
Eugene is following these areas of the campaign
1. Web intro
2. Online game (associated with some sort of theme)The concept behind the whole campaign is BANANA IS FUEL
Tuesday, October 14, 2008
Banana Concept Implementation
Well Eugene and I have finally finalized our concept. Our main concept is the banana as fuel/energy. Now is we have to distill that a bit further and find a way to represent that concept visually and apply the visual theme throughout the campaign.
Thursday, October 9, 2008
CONCEPTS
CONCEPT #1
Banana Blog
Create a banana character that teens can relate to. A banana that has a personality and his own daily life struggles at school etc. This banana (lets call him Fred) has a blog with tons of cool stuff for kids to explore plus it also tells kids about his life, historically and whats going on now. This would create a story around the banana that kids might get into. Freds favorite games like Grand Theft Banana plus he has a band so some of his videos. Rather than tell kids heres why to eat healthy, it will be more about learning about Fred and his life and in turn kids will learn about the banana. There would be places to chat with Fred, share ideas, comment on his postings and send Bananagrams to your friends.
CONCEPT #2
Banana Art Movement
The idea behind this is to create awareness about bananas by creating a new media site that invites artists and kids from around the world to submit their art and packaging ideas to THE BANANA COUNCIL is hopes of it being picked. The site would be art driven. Showing new packaging for bananas from guest artists as well as downloadable stickers to put on your banana and personalize it. The goal would be to get kids looking and engaged in the art and artists with the whole concept behind all the artistic creation being bananas. This gets kids not only thinking about bananas but also helps them think more creatively and gives them a chance to design their own creations before eating them.
CONCEPT #3
Banana....Get them before they're gone
The idea behind this is to emphasize the fact that the bananas we know and love will be gone in 20 years. Get awareness of this fact and get kids to use them while they are here.
CONCEPT #4
What Do You Do With Your Peel
The idea behind this is to get kids to upload videos and images of how they reuse the banana peel. The ideas could be endless. Have an interactive community and a social networking site that is based on usage for banana peels.
Banana Blog
Create a banana character that teens can relate to. A banana that has a personality and his own daily life struggles at school etc. This banana (lets call him Fred) has a blog with tons of cool stuff for kids to explore plus it also tells kids about his life, historically and whats going on now. This would create a story around the banana that kids might get into. Freds favorite games like Grand Theft Banana plus he has a band so some of his videos. Rather than tell kids heres why to eat healthy, it will be more about learning about Fred and his life and in turn kids will learn about the banana. There would be places to chat with Fred, share ideas, comment on his postings and send Bananagrams to your friends.
CONCEPT #2
Banana Art Movement
The idea behind this is to create awareness about bananas by creating a new media site that invites artists and kids from around the world to submit their art and packaging ideas to THE BANANA COUNCIL is hopes of it being picked. The site would be art driven. Showing new packaging for bananas from guest artists as well as downloadable stickers to put on your banana and personalize it. The goal would be to get kids looking and engaged in the art and artists with the whole concept behind all the artistic creation being bananas. This gets kids not only thinking about bananas but also helps them think more creatively and gives them a chance to design their own creations before eating them.
CONCEPT #3
Banana....Get them before they're gone
The idea behind this is to emphasize the fact that the bananas we know and love will be gone in 20 years. Get awareness of this fact and get kids to use them while they are here.
CONCEPT #4
What Do You Do With Your Peel
The idea behind this is to get kids to upload videos and images of how they reuse the banana peel. The ideas could be endless. Have an interactive community and a social networking site that is based on usage for banana peels.
TARGET MARKET RESEARCH
TARET MARKET:
Teens and tweens (11-18)
I've done some questionnaires and given them to a few different teens and tweens 8 all together) and basicially through that I have found that the majority of the websites they like and they visit on a regular basis are Facebook, Hotmail and video games sites. So I think it's safe to draw the conclusion that teens and tweens are interested in new media that can a) entertain them and b) keep them connected to their peers.
HERE'S THE QUESTIONAIRE:
1. What is your age:
2. How often do you use the internet?
3. Favorite music and/or band right now?
4. Favorite movie right now?
5. Favorite thing to do on the weekend?
6. Which 3 websites do you visit most often and why?
7. Do you follow any blogs, if so, which ones?
8. Do you feel the need to eat healthy? And why or why not?
9. Have you been informed about healthy eating and if so, who taught you the most about it?
10. What’s your favorite snack?
11. Do the majority of the kids in your school eat healthy or unhealthy?
12. If you had a choice between a banana, an apple, an orange or any kind of candy, which would you pick and why?
13. What comes to mind when you think about bananas?
14. How many computers are in your home?
15. Do you have a cell phone?
Characteristics of Target Market:
-This group has a strong interest in what their friends are doing and what friends think is cool
-This group doesn't have a lot of spending money but does have time
-This group is very technologically saavy
-All surveyed have at least one computer in the house and access to a cell phone
-Most don't have an interest in eating healthy even though they have been informed about healthy eating
-Fav websites: Facebook, Hotmail and video games sites.
COMPETITION: All other food and candy
COMPETITION RESEARCH:
The competiton for other fruits is pretty much nothing. From my research, the only new media I could find were poorly designed fact sites that only offer textbook info and that is all. The main competition comes from Candy. There is a big market for candy and candy manufacturers have websites that are not only engaging but well designed. Most of the sites are bright and vibrant to match their packaging and get peoples attention.
Heres is an apple site I found. Nothing to look at and searching through here looks like it would be tourturous.
Heres the Cadbury sites for their chocolates. Its branded well and it targeted not only to kids but parents as well. They have games for kids, cards to send and lots of interactivity.
BANANA RESEARCH:
Besides the fact that bananas are healthy, which we all know, the most important fact I found while researched THE BANANA is that in 20 years or so, the bananas that we know and love will be gone. The species we know cannot be sustained so they will have to be replaced with another variety of banana in the future. One that wont taste exactly the same and will most likely have seeds. This may be a key to the selling point of bananas.....get them while you can.
Teens and tweens (11-18)
I've done some questionnaires and given them to a few different teens and tweens 8 all together) and basicially through that I have found that the majority of the websites they like and they visit on a regular basis are Facebook, Hotmail and video games sites. So I think it's safe to draw the conclusion that teens and tweens are interested in new media that can a) entertain them and b) keep them connected to their peers.
HERE'S THE QUESTIONAIRE:
1. What is your age:
2. How often do you use the internet?
3. Favorite music and/or band right now?
4. Favorite movie right now?
5. Favorite thing to do on the weekend?
6. Which 3 websites do you visit most often and why?
7. Do you follow any blogs, if so, which ones?
8. Do you feel the need to eat healthy? And why or why not?
9. Have you been informed about healthy eating and if so, who taught you the most about it?
10. What’s your favorite snack?
11. Do the majority of the kids in your school eat healthy or unhealthy?
12. If you had a choice between a banana, an apple, an orange or any kind of candy, which would you pick and why?
13. What comes to mind when you think about bananas?
14. How many computers are in your home?
15. Do you have a cell phone?
Characteristics of Target Market:
-This group has a strong interest in what their friends are doing and what friends think is cool
-This group doesn't have a lot of spending money but does have time
-This group is very technologically saavy
-All surveyed have at least one computer in the house and access to a cell phone
-Most don't have an interest in eating healthy even though they have been informed about healthy eating
-Fav websites: Facebook, Hotmail and video games sites.
COMPETITION: All other food and candy
COMPETITION RESEARCH:
The competiton for other fruits is pretty much nothing. From my research, the only new media I could find were poorly designed fact sites that only offer textbook info and that is all. The main competition comes from Candy. There is a big market for candy and candy manufacturers have websites that are not only engaging but well designed. Most of the sites are bright and vibrant to match their packaging and get peoples attention.
Heres is an apple site I found. Nothing to look at and searching through here looks like it would be tourturous.
Heres the Cadbury sites for their chocolates. Its branded well and it targeted not only to kids but parents as well. They have games for kids, cards to send and lots of interactivity.
BANANA RESEARCH:
Besides the fact that bananas are healthy, which we all know, the most important fact I found while researched THE BANANA is that in 20 years or so, the bananas that we know and love will be gone. The species we know cannot be sustained so they will have to be replaced with another variety of banana in the future. One that wont taste exactly the same and will most likely have seeds. This may be a key to the selling point of bananas.....get them while you can.
BANANA PROJECT INITIAL CONCEPTS AND IDEAS
Initial Assumptions about Bananas:
-silly
-monkey
-yellow
-green
-baby food
-hands involved
-peeling
-tropical
-cereal
-bruising
-mushy
-sweet
-healthy
-pranks
-in it's own package
-Velvet Underground album cover
Initial Ideas/Solutions:
-Exagerrated joke scenarios using bananas (ie. Slip and fall but pushed further)
-A Day in the Life of a Banana
-A cool bananas's first day at school (with our competition being the apple-geeky and candy-pimple ridden)
-Color based application (yellows) to reinforce the fruit
-Repackage (brand on banana's skin)
-Zoom in close ups of a banana (yellow party) and a hamburger (fat kids playing video games)
-Evolution of man from monkey and why we need bananas
-Junk food diet vs. a healthy diet and show the effects
-Banana running in a track and field game and wins cause he's so full of goodness!
-silly
-monkey
-yellow
-green
-baby food
-hands involved
-peeling
-tropical
-cereal
-bruising
-mushy
-sweet
-healthy
-pranks
-in it's own package
-Velvet Underground album cover
Initial Ideas/Solutions:
-Exagerrated joke scenarios using bananas (ie. Slip and fall but pushed further)
-A Day in the Life of a Banana
-A cool bananas's first day at school (with our competition being the apple-geeky and candy-pimple ridden)
-Color based application (yellows) to reinforce the fruit
-Repackage (brand on banana's skin)
-Zoom in close ups of a banana (yellow party) and a hamburger (fat kids playing video games)
-Evolution of man from monkey and why we need bananas
-Junk food diet vs. a healthy diet and show the effects
-Banana running in a track and field game and wins cause he's so full of goodness!
CREATIVE BRIEF FOR BANANA PROJECT
PROBLEM:
Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.
SOLUTION:
Get kids to eat more fruits (specifically the great banana). Create a heightened experience to sell the banana (through EMOTION, FUNCTION = VALUE) using New Media as the vehicle.
REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten (Ours is the banana)
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit
New Media Goals:
· Create a New Media driven campaign that will make the banana irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog
October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books
Not enough teens are eating fruits (bananas, apples, oranges) these days. They're eating too much candy.
SOLUTION:
Get kids to eat more fruits (specifically the great banana). Create a heightened experience to sell the banana (through EMOTION, FUNCTION = VALUE) using New Media as the vehicle.
REQUIREMENTS:
Choose 1 of 3 different fruits that are all competing to be eaten (Ours is the banana)
· List all the advantages/disadvantages
· Consider all other fruits competition
· Students will work in groups of 2: get one fruit
New Media Goals:
· Create a New Media driven campaign that will make the banana irresistable to the target demographic (cool, tasty, awesome). Can your experience prove to be valuable and memorable.
· You have all the tools of New Media at your disposal (Web, Video, Audio, Viral Marketing) to create this fantastic, innovative experience.
· Remember the definition of New Media
· The sky is the limit. You have no budget. We will celebrate innovation, the cool and the fantastic! You have the best programmers at your disposal.
TARGET MARKET:
· Tweens and Teens
- Research strategies:
· What are kids into these days? How can we connect with them?
FINAL DELIVERABLES:
October 2:
- Get in your pairs and develop a strategy for the next 2 weeks
- Write down everything you know about this topic
- Immediately brainstorm 3-6 assumptions/ideas/ways of tackling/selling this problem
- After class, post to the blog
October 9:
- Research and validate your ideas that you generated in class
- Develop another 3 solid ideas/concepts
- Have all your research and develop posted on the blog before class (otherwise late)
- Class at my place next week (so we can use computers)
- Have multiple ideas (IN SKETCH FORM) generated and ready to present in class (NARRATIVE)
- Either on the process template or on screen (present a suitable narrative)
October 16th:
- Have all your developments posted on the blog before class
- Present refined visuals of your concept (to be determined with instructor)
- Hand in your process books
Thursday, October 2, 2008
The Soultion for Pirates
So basically and very shortly put my problem that I found in the news that needs to be solved is pirates.
Apple Picking Machine - Part Deux
Problem: Picking apples manually is time consuming and labour intensive
Goals & Objectives: To create a machine that takes all the manual labour and time out of picking apples
Ideas/Solutions:
* Must be tall enough to pick ALL the apples
* Take down as many apples as possible in one time
* Do not overbruise
* Must be fast
Here are my sketches and initial ideas:
And here are my final drawings for the apple picker:
This design is basically derived from the concept of a cherry picker. Tried and true but works for picking things at tall heights and could just be modified for apple trees.
It would speed up apple picking time by letting workers stay on the ground and not have to climb up and down a ladder and since it's machine driven and user operated, the manual labour of apple picking has gone down considerably.
This concept is basically a long arm that could grab the top of the tree and shake all the apples off. The net below would secure all fallen apples.
Again, this would speed up apple picking time by letting workers stay on the ground and not have to climb up and down a ladder and since it's machine driven and user operated, the manual labour of apple picking has gone down considerably.
This design is a network of ladders and levels that would be designed and created all through the orchard. Workers are not forced to go back up and down the ladder and all the tree can be picked in one go.
Goals & Objectives: To create a machine that takes all the manual labour and time out of picking apples
Ideas/Solutions:
* Must be tall enough to pick ALL the apples
* Take down as many apples as possible in one time
* Do not overbruise
* Must be fast
Here are my sketches and initial ideas:
And here are my final drawings for the apple picker:
This design is basically derived from the concept of a cherry picker. Tried and true but works for picking things at tall heights and could just be modified for apple trees.
It would speed up apple picking time by letting workers stay on the ground and not have to climb up and down a ladder and since it's machine driven and user operated, the manual labour of apple picking has gone down considerably.
This concept is basically a long arm that could grab the top of the tree and shake all the apples off. The net below would secure all fallen apples.
Again, this would speed up apple picking time by letting workers stay on the ground and not have to climb up and down a ladder and since it's machine driven and user operated, the manual labour of apple picking has gone down considerably.
This design is a network of ladders and levels that would be designed and created all through the orchard. Workers are not forced to go back up and down the ladder and all the tree can be picked in one go.
Subscribe to:
Posts (Atom)