Banana is Fuel Commercial

Another way to implement and saturate our BANANA iS FUEL message to our audience is commercials. We would air these during prime kids and teens show slots.

Ive storyboarded how I want our commercial to flow. The mood and theme would follow closely to our posters and our website.

Banana is Fuel Poster Campaign

Another implementation of our campaign would be a series of posters that we could coat the city with to get some intrique going about our campaign and get people wanting to know more (a la The GameKillers, go to website to find out more and figure it out).

Initial Sketches:



















Implementation of Idea to Actual Artwork:

Banana is Fuel Website

Eugene is working on the front end and gaming portion of the website. I am working on the concept of a blog on our website that would included training tips from pro athletes as well as teen athletes. Is would be an open discussion area in which kids and teens could discuss athleticism and get tips from their favorite stars.

Here are some sketches on how to implement that:

Banana is Fuel Logo

So from the basic concept of BANANA IS FUEL we have distilled down to the basic visual of a banana as a battery. This way, user and athletes can pick up and banana visually and gain energy. This also gives the audience an immediate visual cue to the main concept that BANANA IS FUEL.

I wanted a very simple graphic logo that could be spanned across different media and could be easily implemented on any media. Also it was important that is be easily remembered and identified as our campaigns logo.

We also created a short and to the point tagline that can be shown with the logo at all times.

Banana is Fuel Campaign

Eugene and Kellys Campaign Strategy

Eugene and I discussed what we wanted for our Campaign Strategy:

Campaign options
1. Image of recharging/refueling from a banana.
2. Shock & Awe, Crash & Burn
3. anything else that may develop

I am following these areas of the campaign
1. Preliminary logo
2. Posters
3. Commercial
4. Blog

Eugene is following these areas of the campaign
1. Web intro
2. Online game (associated with some sort of theme)The concept behind the whole campaign is BANANA IS FUEL

Banana Concept Implementation

Well Eugene and I have finally finalized our concept. Our main concept is the banana as fuel/energy. Now is we have to distill that a bit further and find a way to represent that concept visually and apply the visual theme throughout the campaign.

CONCEPTS

CONCEPT #1

Banana Blog
Create a banana character that teens can relate to. A banana that has a personality and his own daily life struggles at school etc. This banana (lets call him Fred) has a blog with tons of cool stuff for kids to explore plus it also tells kids about his life, historically and whats going on now. This would create a story around the banana that kids might get into. Freds favorite games like Grand Theft Banana plus he has a band so some of his videos. Rather than tell kids heres why to eat healthy, it will be more about learning about Fred and his life and in turn kids will learn about the banana. There would be places to chat with Fred, share ideas, comment on his postings and send Bananagrams to your friends.

CONCEPT #2

Banana Art Movement
The idea behind this is to create awareness about bananas by creating a new media site that invites artists and kids from around the world to submit their art and packaging ideas to THE BANANA COUNCIL is hopes of it being picked. The site would be art driven. Showing new packaging for bananas from guest artists as well as downloadable stickers to put on your banana and personalize it. The goal would be to get kids looking and engaged in the art and artists with the whole concept behind all the artistic creation being bananas. This gets kids not only thinking about bananas but also helps them think more creatively and gives them a chance to design their own creations before eating them.














CONCEPT #3

Banana....Get them before they're gone
The idea behind this is to emphasize the fact that the bananas we know and love will be gone in 20 years. Get awareness of this fact and get kids to use them while they are here.

CONCEPT #4

What Do You Do With Your Peel
The idea behind this is to get kids to upload videos and images of how they reuse the banana peel. The ideas could be endless. Have an interactive community and a social networking site that is based on usage for banana peels.