Box Design

Here is my dieline for your food packaging box.

Here's the link to the PDF. I hope this works!:
Die Line PDF

Vancouver on Tap

VANCOUVER ON TAP CANTEEN IDEAS:

I want to make our canteen a) cool and wanted and b) very fluid and natural looking. I initally thought to stick to just a drop shaped canteen as it very simple clean and very iconic....which would work well for making a name for Vancouver on Tap. The following images are some cool concepts for bottles that are very interesting. I love the simplicity of each and that fact that each is follows closely to either the form of the hand or the form of water. You want to touch all of these. It's a sensory experience as well as taste.





































































CREATIVE RATIONALE:

What's the product?: Vancouver City Tap Water

Associated emotions with Tap Water: I would say fear would be #1, as most city dwellers are so used to avoiding tap water these days because of contamination in the past.

Target Market: Young active people aged 20-35

Winning Propositions/Attributes that set this product apart: It costs nothing and it good for you. It's a necessity of life.....you must drink some or else you'll die!!!!! Tap water also avoids the need for millions and millions of plastic bottles in the landfill. Plus, since bottled water companies can claim whatever they want, you are safeer drinking city regulated water.

Key Challenges/Barriers to Buying in: The fear that tap water is contaminated.

Project Goals: The make Vancouver Tap Water sexy and cool and erase the fear from people's minds that it is contaminated.

Media. What will be seen?: Our campaign will hit the following areas: guerilla campaigns (outdoors), new water fountains, fashionable and reusable water bottles as well as some advertisements.

Great Spatial Design - for your walls

Not only can you go rock climbing in your living room and get some exercise......you'll look good doing it. Well, at least your background will be nice to look at. Much nicer than a slab of rock.

Great Spatial Design - for people

For anyone who has ever wanted to live in a tree. This would possibly be the closest thing.......but I’m sure far fewer bugs.

This is a rendering for a new building that could be potentially going up. The archietect’s main focus was to bring people back to nature. Mission accomplished. This looks more like an Amazonian waterfall than an apartment building. It’s a spectacular marriage of form and function.

Great Spatial Design - for Fishies

I want to live here! I’m sure this is fun for the fishies too. Instead of thinking of just a plain old box for the fishes to swim in, this designer has now made a 3D playground for the fish. As well, it’s much nicer than those hamster playgrounds you see for hamsters. This is something I’m sure a lot of people would be proud to display with or without fish.

Banana is Fuel Commercial

Another way to implement and saturate our BANANA iS FUEL message to our audience is commercials. We would air these during prime kids and teens show slots.

Ive storyboarded how I want our commercial to flow. The mood and theme would follow closely to our posters and our website.

Banana is Fuel Poster Campaign

Another implementation of our campaign would be a series of posters that we could coat the city with to get some intrique going about our campaign and get people wanting to know more (a la The GameKillers, go to website to find out more and figure it out).

Initial Sketches:



















Implementation of Idea to Actual Artwork: